Consulting 

The Gorham Agency
Brand Management + Creative Design Services

Option 1

The Brand

Audit 

Have you ever wondered what people think when they see your logo, website or marketing materials? Have you ever asked for feedback on your brand by posting on social media to your family and friends? The best way to get actionable feedback on your brand is by having a brand consultant do the evaluation. We have created a unique 6-point system to help you achieve just that.

Building a brand is a process unlike any other, but before you can create a logo, develop a color scheme and define your unique message, you need to understand what you are doing right and what you are doing wrong. The Brand Audit allows you to know where you currently stand & actionable steps to developing an industry-leading brand.

This 2-Hour session is administered face-to-face or phone conference & will include a downloadable workbook.

Here’s the breakdown of what is included in your 2-Hour Brand Audit Session

1st Point - Your Logo

A logo is one of the most common visuals that entrepreneurs think of when they think of branding. However, there’s so much more to branding than a logo. We’ll assess whether or not your logo meets industry standards.

2nd Point - Your Colors

Psychologists have studied and have found a strong correlation between colors and emotional responses. So, we will evaluate whether or not you are using color in the most appropriate manner to attract potential clients.

3rd Point - Your Fonts

Without a doubt, fonts portray personality! Sometimes personality can make the difference between being perceived as a low-end or a premium brand. We will determine if your fonts coincide with your brand personality.

4th Point - Your Photos & Videos

Pictures and videos tell a story. They say a picture is worth 1,000 words. We will evaluate the story you are telling through your images and videos.

5th Point - Your Social Media

A strong brand has a social media presence. We will sift through your social media accounts to see if they attract or repel ideal customers or clients.

6th Point - Your Website

Having a web presence is critical in this digital age. However, we will take a look at whether your site design is efficient and robust.

Option 2

Hour Of

Power

Hour of Power is a one-on-one session that provides you with the opportunity to focus on primary areas of branding. I will look over your brand and decipher your biggest challenges, based on the topic of your choice, and offer guidance that will help you create a top brand.

Sometimes you just want to brainstorm with someone concerning areas of your brand, and you don’t want the same old “sugar-coated” advice given by the average branding consultant. It is always nice to have someone in your corner that will tell you the truth. I am here to help experts like you become an industry-leading brand. With over a decade of experience, I am going to provide you with an honest evaluation that will enhance your professional image.

These 60-minute sessions are administered via face-to-face or phone conference & focus on major areas of concern in your brand.

CONSULTATIONS ARE PERFECT FOR:

The Business Owner who want brand recognition or need to gain more visibility, more credibility, and ultimately more profitability. The Service Provider who need to claim their brilliance and leverage their skills and expertise so they can increase profits. The Expert who desire to become recognized thought leaders to command higher speaking fees and fill seminars and workshops. The Employee on the rise within a company and desire to become more attractive for the next big opportunity or promotion.

It can be difficult to choose the right business to partner with without seeing proven results. Check out our most recent creative design projects on Instagram.

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